Ad Budget Standard
Measurable rules for checking the result of an advertising deal. The deal sets the thresholds; the data is checked clause by clause.
Clauses
| Clause | Metric | Threshold (set in the deal) | Period | Data source |
|---|---|---|---|---|
| 1.Budget spend | Spend vs planned budget | ±X% | Campaign period | CSV |
| 2.Cost per acquisition | Spend ÷ conversions | CPA ≤ X | Campaign period | CSV |
| 3.Return on ad spend | Revenue ÷ spend | ROAS ≥ X | Campaign period | CSV |
| 4.Conversion tracking | Pixel + server-side events configured | Configured | Start of campaign | CSV / declaration |
| 5.Reporting cadence | Report at least every N days | N days | Whole period | Deal timeline |
Try the check
Your file stays in your browser.
Use the sample data or upload a CSV export from your ad account. The check runs on this page; nothing is uploaded.
Recognised columns: spend (amount spent, cost), conversions (results, purchases), revenue (conversion value, purchase value), date. Comma or semicolon separated.
Result
Load the sample data or a CSV file to see the result.
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Standards by Reportator. The report is not an audit, certification or legal advice.
Changelog
- v0.1 — first draft